Qoruz launched their new product ‘Social Media Campaign Tracker’, which helps brands measure the earned media performance. This product will help measure the effectiveness and feedback of a brand’s social media campaign by monitoring social media platforms for earned media content for specific keywords and hashtags. It also enables marketers to discover top social influencers creating content that carries a mention of their brands and understand the total social reach and engagement generated via these earned media content pieces.
When asked about the social media platforms that Qoruz tracks, Praanesh Bhuvaneshwar, CEO and Co-Founder of Qoruz, said, “The platforms we are working with are Twitter and Instagram because almost everyone is there. The other major feature of Qoruz is YouTube as we also track the videos and content there. We also work with blogs. If a blog reviews products from a brand, we track that. We also monitor Facebook page likes if any page mentions brand names. We don’t track individual profiles because of Facebook protection.”
Bhuvaneshwar also tracks feedback from social media platforms through his tracker. “We have a special content analysis team. They analyse everything piece-by-piece and check if the post, picture, tweet or video content is positive or not,” he adds.
The tracking system sells itself in two different plans as of now. The Basic version is aimed at clients who are just starting out with limited manpower and budgets dedicated for influencer marketing. The Advanced version is for companies with more evolved and structured influencer marketing plans and strategies. It also provides advanced tracking and analytics along with influencer discovery and outreach. Currently, both these plans are offered either as SaaS (Software as a Service) or Managed Services. Talking about the plans, Bhuvaneshwar says, “While SaaS is made keeping in mind large brands and agencies with an internal team or personnel to manage the platform, Managed Services are more suitable for small businesses, lean start-ups and brands without an internal team to manage influencer marketing efforts.”
Talking about the clientele that the product has, Bhuvaneshwar says, “Right now, this platform is being used by a few agencies. We are still inthe process of sending it to other brands. We work with brands like Oppo, Vivo and Flipkart and deliver the effect of the product to these brands. Having said this, in India, the ‘Log-in’ model doesn’t work much.”