Top Story

e4m_logo.png

Home >> Digital >> Article

Purple Shunya bags digital mandate for Motul in India

23-August-2013
Font Size   16
Share
Purple Shunya bags digital mandate for Motul in India

Purple Shunya, the digital communications specialist arm of Purple Focus, has been selected as the digital agency of record for Motul in India. Motul is a premium international lubricants specialist brand with presence in over 85 countries worldwide.

Purple Shunya was selected following a competitive request for proposal (RFP) process that included multiple agencies. Motul India’s brand team has enlisted Purple Shunya to manage online strategy across all its digitally owned properties. The agency will handle all online marketing, creative and development for Brand Motul, including strategic planning, display, website updates, social media initiatives and new product introductions. Purple Shunya’s e-commerce and analytics practice will also be responsible for optimising all of Motul India’s online marketing investments.

Commenting on the development, Srinivas Hebbar, General Manager – Marketing, ALSL (an affiliate of Motul, France) said, “We welcome Purple Shunya on board since we believe that an integrated brand communication is an ideal way to target the consumer in the commodity market environment currently seen in the automotive lubricants market in India.”

Reacting to the win, Ankur Pujari, Project Lead - Digital, Purple Shunya said, “We’re excited about the opportunity to work with such an iconic brand and contribute to the development of a fully integrated campaign.”

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.