Top Story

e4m_logo.png

Home >> Digital >> Article

Puma rolls out an animation based ad campaign

05-November-2002
Font Size   16
Share
Puma rolls out an animation based ad campaign

This is a print campaign with a difference. US-based sports and lifestyle brand Puma has just launched its global print campaign that has adopted animation as its style. Created by Gyro Worldwide, the campaign will be used as a vehicle to introduce the brand's range that is due for launch in 2003.

The global campaign, which was launched simultaneously across the world in October, made its Indian debut in Cosmopolitan's anniversary issue last month and will appear in feature-related supplements in dailies also.

The campaign seeks to strengthen Puma's international positioning as the brand that 'mixes it up' and fuses the creative influences from the world of sports, lifestyle and fashion.

According to company sources, the campaign, which will continue to be created by Gyro Worldwide, will be customised to the needs and interests of different countries. Thus in India, the forthcoming cricket season may see a cricket-related animated ad series. It could even use Indian cricketers as animated characters, though a lot of endorsement issues would need to be tackled before this comes through. An animated series has been created with a storyline revolving around Adam Gilchrist of Australia.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group