Top Story


Home >> Digital >> Article

Puma rolls out an animation based ad campaign

Font Size   16
Puma rolls out an animation based ad campaign

This is a print campaign with a difference. US-based sports and lifestyle brand Puma has just launched its global print campaign that has adopted animation as its style. Created by Gyro Worldwide, the campaign will be used as a vehicle to introduce the brand's range that is due for launch in 2003.

The global campaign, which was launched simultaneously across the world in October, made its Indian debut in Cosmopolitan's anniversary issue last month and will appear in feature-related supplements in dailies also.

The campaign seeks to strengthen Puma's international positioning as the brand that 'mixes it up' and fuses the creative influences from the world of sports, lifestyle and fashion.

According to company sources, the campaign, which will continue to be created by Gyro Worldwide, will be customised to the needs and interests of different countries. Thus in India, the forthcoming cricket season may see a cricket-related animated ad series. It could even use Indian cricketers as animated characters, though a lot of endorsement issues would need to be tackled before this comes through. An animated series has been created with a storyline revolving around Adam Gilchrist of Australia.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

In a market that is dominated by giants like Mercedes, Volvo and Mitsubishi, Tata Motors is using VR to deliver a compelling sales pitch

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively