Pulp Strategy has bagged the digital mandate for Jiva Ayurveda. The account was won following a multiagency pitch. The account will be managed from the agency`s Delhi office.
Commenting on the win, Ambika Sharma, Founder & Managing Director, Pulp Strategy Communications Limited, said, “We are very happy about this association and are honoured to be partnering Jiva in achieving its vision of taking Ayurveda to every home. With our strategy and focus on adoption from T2, T3 cities across India and Jiva’s commitment to engaging with these audiences to build value, we are looking forward to partnering with Jiva in using digital to reach out to these audiences.”
Dr. Pratap Chauhan, Director Jiva Ayurveda said “Jiva has always used technology to fulfill its mission of bringing Ayurveda to every home. Social media, being the latest trend in technology, will play an important role in spreading awareness about Ayurveda.”
The identity of the Jiva Ayurveda brand hinges on taking Ayurveda to every home and encouraging maximum interaction amongst its online community of followers. With this objective in mind, Pulp Strategy recently executed the digital campaign #AskDrChauhan on Facebook and Twitter. The campaign focused on three subjects –Ayurveda, childcare and home remedies and recipes – with the founder of Jiva, Dr. Partap Chauhan, answering users’ queries via LiveCast session.
The Agency plans to build focus on live engagements and enable audiences to gain from the wealth of knowledge that Jiva has built.