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Publicis Media bags digital mandate for Uber in India

23-February-2017
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Publicis Media bags digital mandate for Uber in India

Publicis Media has bagged the digital mandate for Uber, the San Francisco-headquartered taxi aggregator, confirm industry sources.

The digital pitch was initiated in October last year and saw participation from agencies from GroupM, IPG Mediabrands, and Dentsu Aegis Network. The pitch process involved three rounds.

Work on the account has started already and Performics.Resultrix from the Publicis Media umbrella is handling the mandate.

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Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.