Top Story


Home >> Digital >> Article

Publicis Media bags digital mandate for Uber in India

Font Size   16
Publicis Media bags digital mandate for Uber in India

Publicis Media has bagged the digital mandate for Uber, the San Francisco-headquartered taxi aggregator, confirm industry sources.

The digital pitch was initiated in October last year and saw participation from agencies from GroupM, IPG Mediabrands, and Dentsu Aegis Network. The pitch process involved three rounds.

Work on the account has started already and Performics.Resultrix from the Publicis Media umbrella is handling the mandate.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO