Bollywood actress Priyanka Chopra has joined hands with nexGTv and Fluence to create ‘It’s My City’- an original 14-part mobi-series, which premiers on nexGTv today, Friday, January 22, 2016, with new mobisodes every Tuesday and Friday.
Commenting on her first Digital venture, Priyanka Chopra said, “Digital is the new frontier of content and I’m diving right in. This is a contemporary story featuring real conversations and situations. There is a huge parallel that can be drawn to my own reality--of a young girl coming to Mumbai to literally make my dreams come true. I hope the stories are something the audience will identify with”
Created by Fluence and produced in association with Chopra’s production company, Purple Pebble Pictures and Endemol-Shine India, this bi-weekly series will be available exclusively on nexGTV - India’s biggest Live TV platform with 150+ channels, 1000+ movies, as well as hundreds of TV shows and video-on-demand.
“We are confident that our audience will find ‘It’s My City’ mobi-series a must-watch, inspiring young women everywhere to face the world confidently and on their own terms,” said Abhesh Verma, Chief Operating Officer, nexGTV
‘It’s My City’ will premiere as a 14-episode series that revolves around the everyday lives and struggles of four young girls living together in Mumbai. It captures their struggles and successes with ambition, careers, faith, friendship and romance. In her inimitable style, Priyanka Chopra appears in and as herself assuming the mantle of an official landlady, unofficial guardian and protective friend.
“Creating this series with Priyanka for nexGTv is another step towards our growing focus on digital content development. This collaboration will draw audience subscriptions and views for the show and the platform via social media by engaging Priyanka’s close to 35 million fans and followers in a new and highly compelling way,” added Rishi Negi of Fluence