Hyderabad-based Pressmart has stepped up its business growth plans in the US digital
publishing market with a strategic pact with Suburban Newspapers of America (SNA), whose members include some of the largest public and privately held newspaper companies in North America. The agreement is to provide a digital, same-as-print electronic edition of their monthly association newspaper ‘Suburban Publisher’. This partnership places Pressmart in a position to tap US’ increasing demand for digital
Al Cupo, Vice-President, Operations, SNA, said, “The Pressmart solution has the capability to provide all SNA members access to ‘Suburban Publisher’ on multiple digital distribution channels, including eEditions, RSS feeds and audio Podcasts, a mobile device solution, and eArchives.”
“We are extremely proud and very excited by SNA’s choice of Pressmart as their new media delivery partner,” said Myles M. Fuchs, President of Pressmart, N.A.
Sanjiv Gupta, CEO, Pressmart Media Ltd, said, “Our customers, like so many others, are looking for ways to gain advantage from the information at their disposal. The ePaper technology from Pressmart provides outstanding technology and the widest spectrum of new media distribution capabilities that greatly benefits our customers. We are delighted to work with the Suburban Newspaper Association, and are confident this partnership will help Pressmart expand and strengthen customer relationships and develop new business opportunities with US customers.”
SNA member newspapers are recognised for their outstanding local news coverage along with exceptional, targeted advertising opportunities for local and major advertisers. Pressmart’s digital publishing technology is preferred by over 155 publications printed in 19 languages from 28 countries, including premier newspaper associations and federations, including the Trinity Mirror Group in the UK, World Association of Newspapers (representing over 65,000 publications worldwide), and CNBC European Business Magazine. Pressmart is also working out a strategy to expand its presence in Europe by participating in IFRA Expo in Vienna in October, which is the largest expo in Europe attracting over 10,000 visitors and 350 exhibitors.