Top Story


Home >> Digital >> Article

Pressmart India in strategic digital publishing pact with Suburban Newspapers of America

Font Size   16
Pressmart India in strategic digital publishing pact with Suburban Newspapers of America

Hyderabad-based Pressmart has stepped up its business growth plans in the US digital publishing market with a strategic pact with Suburban Newspapers of America (SNA), whose members include some of the largest public and privately held newspaper companies in North America. The agreement is to provide a digital, same-as-print electronic edition of their monthly association newspaper ‘Suburban Publisher’. This partnership places Pressmart in a position to tap US’ increasing demand for digital publishing solutions.

Al Cupo, Vice-President, Operations, SNA, said, “The Pressmart solution has the capability to provide all SNA members access to ‘Suburban Publisher’ on multiple digital distribution channels, including eEditions, RSS feeds and audio Podcasts, a mobile device solution, and eArchives.”

“We are extremely proud and very excited by SNA’s choice of Pressmart as their new media delivery partner,” said Myles M. Fuchs, President of Pressmart, N.A.

Sanjiv Gupta, CEO, Pressmart Media Ltd, said, “Our customers, like so many others, are looking for ways to gain advantage from the information at their disposal. The ePaper technology from Pressmart provides outstanding technology and the widest spectrum of new media distribution capabilities that greatly benefits our customers. We are delighted to work with the Suburban Newspaper Association, and are confident this partnership will help Pressmart expand and strengthen customer relationships and develop new business opportunities with US customers.”

SNA member newspapers are recognised for their outstanding local news coverage along with exceptional, targeted advertising opportunities for local and major advertisers. Pressmart’s digital publishing technology is preferred by over 155 publications printed in 19 languages from 28 countries, including premier newspaper associations and federations, including the Trinity Mirror Group in the UK, World Association of Newspapers (representing over 65,000 publications worldwide), and CNBC European Business Magazine. Pressmart is also working out a strategy to expand its presence in Europe by participating in IFRA Expo in Vienna in October, which is the largest expo in Europe attracting over 10,000 visitors and 350 exhibitors.


Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.