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PR taps into the power of the Web with

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PR taps into the power of the Web with

In order to provide a platform to PR companies and corporates to disseminate their information across the country, IndiaTotal Infoline has launched The website is aimed at providing an interface between PR companies and the media along with corporate and the media. It is also an interface between the investors of company and general public.

P K Khurana, President,, said, “The website is a news dissemination platform via the Net. We discovered that there was a need for such service as corporates and PR agencies don’t have representatives across India. This is where we step in as we facilitate disseminating information which many a times is impossible to gain because of lack of resources.”

Khurana clarified that was not a clip service, a PR agency, a news agency or even an e-newspaper. The site, due to be launched in a few days’ time, already boasts of a database of three lakh Indian Net users. They already have 6,000 plus registered users and have top-notch corporate executives as well as PR agencies as their clients.

Some of the features of the website include real time service, full text dissemination with contact details, permanent archives and unique search facility. Besides, it provides services in three languages – Hindi, English and Punjabi. The fonts of the news pieces are compatible to what the newspapers use. plans to extend their services to 10 languages in another 10 months. It is also in the process of starting translation services for press releases in regional languages.

The revenue models for the site are clients that include PR agencies, corporates and also companies that don’t have a PR agency. Another source would be advertising revenues generated from the site.

The site is useful for students, journalists, corporate executives, PR companies, advertising agencies, marketing and other consultants, corporate companies and government PR departments.


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