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Potential in PC gaming drives Samsung to sponsor WCG Indian round

29-July-2004
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Potential in PC gaming drives Samsung to sponsor WCG Indian round

Even as PCs and other electronic gizmos are continually upgraded with the latest features, entertainment solutions are perhaps emerging as the most sought-after value addition. In a direct confirmation of this trend, Samsung Electronics has announced its association with the World Cyber Games (WCG), said to be the e-parallel of the Olympics. The electronics major will be the prime sponsor of the WCG Indian preliminaries.

Speaking of how the interface with the PC (personal computer) has moved beyond it being a productivity tool, Vivek Prakash, VP (Marketing), Samsung India Electronics, said, “The PC is no longer seen as only a serious work facilitator. In fact, PC gaming has been gaining popularity for a while now and has emerged as a strong entertainment platform across the world.”

With every second computer monitor and every third digital storage devise in India being a Samsung product, the company is focusing on making PCs more relevant to the consumer, and in what better way than gaming? According to Prakash, the largest number of downloads on a mobile phone today is not ring tones or other offers, but games.

He added, “Today’s mainstream media environment revolves around the theme of interactivity. People enjoy entertainment they can control, experience and are fully involved – something like PC gaming.” Sensing the huge potential the sector holds, Samsung has launched a number of products with advanced display technologies.

Initiated in 2000, the WCG is an international computer gaming event attracting more than 6,00,000 competitors from over 55 countries. The 2004 final will be held in October in San Francisco. Multi platform gaming company Indiagames and the Sify I Way chain of cyber cafes are co-sponsoring the WCG India prelims along with AMD, the CPU gaming partner for WCG 2004.

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