In a move that marks its foray into the lucrative market for in-game branding, POKKT, a mobile video advertising platform in India and Southeast Asia, has announced the rollout of its software development kit (SDK) version 6.0. POKKT’s latest SDK contains a set of state-of-the-art software development tools that will assist game developers in seamlessly integrating in-game branding into their gaming apps.
With the launch, POKKT is providing advertisers and marketers with a new channel for pushing completely native, non-intrusive ads. This will not only help them in creating greater brand salience, but will also allow them to drive better engagement with end-users. Game developers/publishers are also set to benefit from the radical monetisation opportunity that this development heralds.
Speaking on the announcement, spokesperson, Pokkt, said, “Video ads launched at inopportune times during mobile-based gameplay break the engagement with the end-user and make mobile gaming a very fragmented experience. This fragmentation is what we are addressing with the launch of our latest SDK. With in-game branding, advertisers can enhance brand visibility in a non-intrusive and organic manner to capture greater consumer mindshare. Game publishers, on the other hand, can drive better revenues without hampering the over all user experience. We are confident that both publishers and advertisers will find our latest feature rollout an extremely beneficial and value-driven proposition.”
POKKT’s in-game ads are unobtrusive and can be conveniently integrated in the game by developers with only three lines of code. To enable in-game advertising, POKKT utilises in-game elements like props, items, and decals which do not directly interact with the game play. Developers/publishers retain complete control over the choice of in-game elements which they want to use for branding, allowing them to choose the most optimal placement for brand ads.