Smartphone advertising platform for mobile games, POKKT, has announced the appointment of Abdul Wahab as Vice President, Global Delivery Head. Wahab will be responsible for the timely delivery of campaigns, optimise cost, maintain KPIs towards the goals targeted, and strengthen and explore new partnerships with mobile game publishers. He will report to Vaibhav Odhekar, POKKT’s COO and CO-founder.
“We are delighted to have Abdul on board as our Global Delivery Head. I have known Abdul personally for the last five years and his vast experience in digital advertising operations, delivery and optimisation will help the company scale newer heights. He will surely help us reinforce our leadership team and will strengthen POKKT’s position in the mobile video advertising space,” said Vaibhav Odhekar, COO and CO-founder of POKKT.
On taking up the new role, Wahab said, “I’m excited to join POKKT and look forward to ramping up the programmatic arm of the company. My overall endeavour will be to establish POKKT as a global leader in mobile video ad space. Having worked in a start-up environment and with tech-based companies, I will also be looking at establishing strong relationships with our clients and partners, both existing and new.”
Wahab brings 13+ years of relevant industry experience to his new role having previously served as Senior Director-Supply and Delivery at C1 Exchange. He was handling the entire business operations from onboarding supply and programmatic delivery, for the US and APMEA region. He has also worked in leadership roles with several top companies like Vizury, Vserv, Ibibo and Zenith Optimedia. He has a complete understanding of the online advertising marketplace and has been a significant contributor to both business and technical aspects of ad serving. His key accomplishments include delivering scale and value to the stakeholders.