Smartphone advertising platform for mobile games, POKKT, has announced the appointment of Abdul Wahab as Vice President, Global Delivery Head. Wahab will be responsible for the timely delivery of campaigns, optimise cost, maintain KPIs towards the goals targeted, and strengthen and explore new partnerships with mobile game publishers. He will report to Vaibhav Odhekar, POKKT’s COO and CO-founder.
“We are delighted to have Abdul on board as our Global Delivery Head. I have known Abdul personally for the last five years and his vast experience in digital advertising operations, delivery and optimisation will help the company scale newer heights. He will surely help us reinforce our leadership team and will strengthen POKKT’s position in the mobile video advertising space,” said Vaibhav Odhekar, COO and CO-founder of POKKT.
On taking up the new role, Wahab said, “I’m excited to join POKKT and look forward to ramping up the programmatic arm of the company. My overall endeavour will be to establish POKKT as a global leader in mobile video ad space. Having worked in a start-up environment and with tech-based companies, I will also be looking at establishing strong relationships with our clients and partners, both existing and new.”
Wahab brings 13+ years of relevant industry experience to his new role having previously served as Senior Director-Supply and Delivery at C1 Exchange. He was handling the entire business operations from onboarding supply and programmatic delivery, for the US and APMEA region. He has also worked in leadership roles with several top companies like Vizury, Vserv, Ibibo and Zenith Optimedia. He has a complete understanding of the online advertising marketplace and has been a significant contributor to both business and technical aspects of ad serving. His key accomplishments include delivering scale and value to the stakeholders.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions