PNB MetLife has launched a digital campaign titled #MakeTime to address the need to protect the future of a consumer’s family. Taking the theme of ‘protection’ forward, the ad film for the campaign is available on YouTube and is currently being promoted across PNB MetLife’s digital and social media assets.
Made by Anaiah Films, the ad humourously reflects on a family’s preparedness for a life without insurance. Conceptualised and executed by Social Kinnect, PNB MetLife’s Digital Agency, the film opens with Mr. Sharma addressing a prayer meet in loving memory of his legendary musician father, late Shri Shri Kavinarayan Sharma.
The campaign tries to deliver the message of ‘MakeTime to protect your family’s future’ and urges the audience to purchase ‘MetLife Mera Term Plan’.
The campaign aims to draw attention towards the importance of financial planning to protect one’s family against uncertainties in life. An insight into the consumer mindset in India showed that consumers view insurance as an investment tool rather than a safety net in case of any untoward incident and PNB MetLife wants to change that mindset.