Top Story


Home >> Digital >> Article

PNB MetLife launches new digital campaign #MakeTime to drive insurance awareness

Font Size   16
PNB MetLife launches new digital campaign #MakeTime to drive insurance awareness

PNB MetLife has launched a digital campaign titled #MakeTime to address the need to protect the future of a consumer’s family. Taking the theme of ‘protection’ forward, the ad film for the campaign is available on YouTube and is currently being promoted across PNB MetLife’s digital and social media assets.

Made by Anaiah Films, the ad humourously reflects on a family’s preparedness for a life without insurance. Conceptualised and executed by Social Kinnect, PNB MetLife’s Digital Agency, the film opens with Mr. Sharma addressing a prayer meet in loving memory of his legendary musician father, late Shri Shri Kavinarayan Sharma.

The campaign tries to deliver the message of ‘MakeTime to protect your family’s future’ and urges the audience to purchase ‘MetLife Mera Term Plan’.

The campaign aims to draw attention towards the importance of financial planning to protect one’s family against uncertainties in life. An insight into the consumer mindset in India showed that consumers view insurance as an investment tool rather than a safety net in case of any untoward incident and PNB MetLife wants to change that mindset.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.