Top Story


Home >> Digital >> Article

Playwin Infravest launches Mobile Lotto for Mumbai cell users

Font Size   16
Playwin Infravest launches Mobile Lotto for Mumbai cell users

The mobile users can now become crorepati by playing online lottery on their mobiles. The Essel Group promoted online lottery company, Playwin, has introduced the Mobile Lotto to facilitate the Sikkim Super Lotto through short messaging service (SMS).

The players can choose their lucky six numbers from 1 to 49 (each separated by a space e.g. LT 2 45 31 23 5 6) through SMS to Mobile Lotto number 7575. These services are currently available to the subscribers of Orange and BPL in Mumbai only.

Sanjay Das, CEO of Playwin said, “The unique concept of Mobile Lotto, is a part of our distribution strategy, which enables and facilitates people to play, whenever they wish, by using their mobiles. Playwin online games essentially cater to the basic aspiration of people to get rich instantly, riding on the hope that luck will favour them. Hence we are giving our consumers yet another opportunity to try their luck through a quicker, faster and exciting feature of SMS.”

After sending SMS to 7575, every customer gets a return SMS confirming their chosen number, and one is also informed through SMS if they win. Users are charged Rs 10 per game, which is the same as what is charged through Playwin terminals, plus Re 1.50 towards government levies (on operator), while they get billed for the SMS messages they send as per the policy of the Mobile Operator.

This facility enables the company to reach out to a large section of the society. Playwin Infravest, which is promoted by the Rs. 4,500 crore Essel Group, is also planning to come up with Mobile Lotto in Karnataka and Haryana in some time.

This new initiative by Playwin would help the company in expanding its consumer base. The online lottery market is hotting up with Modi Entertainment and Videocon Group too planning to enter the fray in the new year.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business