Contests2win.com and Royal Challenge have announced the launch of an interactive contest - the RC Golf promotion, to get contestants to "play" golf online. This entire game is being broadcast on the MSN network through banners.
Designed in the c2w format, the contest opens to different golf courses. The user is then given a choice of opponents whom he can challenge to a game of golf. Detailed to a tee, the property covers handicaps, keeps scores, uses golfing jargon, gives the players a complete perspective of the golf course to navigate the next shot as well as brings out the brand elements through-out the course.
Clicking on the MSN banners, the consumer is directly taken to the game on the contests2win site. Royal Challenge thus gets width, reach and distribution on the largest network in India and depth of interactivity through contests2win.
'Golf is an integral part of the Royal Challenge marketing plan. Our tie-up with contests2win in the past has yielded good results - Many more consumers who are more conversant with Golf - the game, the equipment and the terminology used in the game. And all this happens in a fun interactive manner. Also - the mix of contests2win and the MSN network is a very potent combination. MSN gets Royal Challenge exposure and c2w, interactivity', says, A.K.M.A. Shamsuddin, President, Shaw Wallace.
'The brief from Shaw Wallace was very clear - to make as many netizens play Golf online. This is the first of its kind of a Golf game in India and brand elements of Royal Challenge are intricately woven into the game. The MSN network provided the reach required to handshake with the wallet powered Internet universe in India', says Alok Kejriwal, CEO, Contests2win.com.