India’s leading mobile games studio, Ultimate Games, has launched a TV Commercial (TVC) for its highly successful Ultimate Teen Patti app. The TVC captures the intense emotions and gameplay experienced by a Teen Patti player. Ultimate Games is a wholly-owned division of Play Games24x7 that has over 10 million players, and is one of the leaders in online and mobile games in India.
The commercial starts with a fervent game of Teen Patti with nail-biting suspense filling the air. Right from the slow show of the cards to the beating of the heart, the commercial captures the adrenaline rush that every player feels on a Teen Patti table and ends with its anywhere, anytime pitch.
Trivikraman Thampy, Co-CEO and Co-Founder, Play Games24x7, says, “Teen Patti is the most played card game in India. It has elements of tension and thrill that no other card game can bring. We are trying to show that the same excitement can be felt while playing Teen Patti on our app. That is the feeling we want the user to take away from the ad.”
One thing that immediately stands out while watching the TV commercial is that the app has an extremely immersive gameplay and rich graphics that enthrall a player.
The Ultimate Teen Patti app is available to both Android and iOS users. Players can sign up with their Facebook accounts or create a guest account. The game is currently available in Hindi and English languages.
Production House: Skylark Productions, Mumbai
Director: Luv Kalla