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Pitch & Indiabiz come together to unveil social media trends in India

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Pitch & Indiabiz come together to unveil social media trends in India

Social Media has been creating a lot of buzz in the digital media space. Of the 80 million Indians accessing the Web, 60 per cent are on social networks. As the need to connect and interact among individuals rises, Indiabiz News & Research Services (INRS) and Pitch, supported by Social Media Lab, have launched a social media survey that will find out how the networking phenomenon is shaping India’s present and future.

Networking websites are hosting people from diverse backgrounds and age groups – a fresh change from the time it was considered a space primarily for the youth. Moreover, numerous companies and brands have begun using the platforms and channels to help market their products.

The survey seeks views and thoughts on what this new media space is all about. The audience is targeted mainly across six metro cities – Delhi, Mumbai, Kolkata, Chennai, Bangalore and Hyderabad. The user inputs would matter in determining what changes they would like to see on their favourite social networks.

Global companies have recognised social media marketing as a potential marketing platform, utilised them with innovations to power their advertising campaign with social media marketing.

The research has been designed with inputs from a prestigious advisory panel that includes Santosh Desai, COO, Future Brands, and Kiruba Shankar, Chief of Wikipedia India. The final results and deduction of this survey would be released in the January issue of Pitch magazine.

Pitch is a monthly magazine on advertising, marketing and media. Launched in October 2003 by the exchange4media Group, the magazine takes a closer look at the evolving advertising, marketing, broadcasting and media paradigm. It provides incisive, in-depth reports, surveys, analyses and expert views on variety of subjects.

Partnering Pitch in this study is Indiabiz News & Research Services (INRS), which disseminates and analyses contemporary political, economic, business and commercial news in India, along with meaningful quantitative and qualitative research and commentaries. Predictions and trends are all based on information gathered from credible and authoritative sources, as well as from in-house research.

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( to be a part of the survey. Let’s be a part of the biggest social media experiment and bring in the change.


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