Top Story

e4m_logo.png

Home >> Digital >> Article

Pinterest buys marketing start-up Kosei

27-January-2015
Font Size   16
Share
Pinterest buys marketing start-up Kosei

Pinterest might have taken one of the first steps towards becoming a money making company. This week, the photo-sharing website announced that it has acquired Kosei, a start-up that drives commerce by making highly personalized and powerful product recommendations, as well as creating a system that contains more than 400 million relationships between products.

“One of the key ways we provide relevant and scalable solutions is through building distributed systems using machine learning. To accelerate our work in discovery and monetization, today we’re announcing the acquisition of Kosei, which includes some of the best minds in machine learning and data science,” wrote Michael Lopp, Head of Engineering at Pinterest.

Pinterest’s ad property is Promoted Pins, which basically allows brands to reach the target audience, who might otherwise miss them. Kind of like Twitter’s promoted tweets or Facebook’s sponsored posts. Kosei will help Pinterest to create better reach and targeting for advertisers. “As people use Pinterest to save and discover the things they want to do in the future, we have a unique and growing data set of more than 30 billion Pins that will only get more powerful over time. With the addition of the Kosei team, we can supercharge our existing graph to help brands reach people at the right moments, and improve content for Pinners,” wrote Lopp.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO