Pinnacle Systems, a leader in digital video solutions, is showcasing its new high-end brand production solutions at the National Association of Broadcasters (NAB) industry convention in Las Vegas. These multi-discipline solutions integrate Pinnacle broadcast graphics, editing and content delivery products to enable broadcasters to fully develop and deliver distinctive, highly competitive brands across their programming and promotions.
Said Ajay Chopra, COO and co-founder of Pinnacle, "As consumer entertainment choices multiply and television viewing habits change, the need for broadcasters to build strong, unique brands that connect with their audience is imperative. Pinnacle's brand production solutions speak directly to the need to sustain and develop viewership that drives revenue. We are putting control of a broadcaster's brand in the hands of people best able to nurture its development, and then making it easy to drive and maintain that unique identity across the entire on-air presence. These are comprehensive technical solutions for bottom-line issues."
At NAB, Pinnacle is demonstrating enhancements throughout its product lineup that directly facilitates brand development. Highlights include Pinnacle DekoCast automated edge graphics systems, Pinnacle Deko real-time graphics systems, Pinnacle Liquid editing systems and Pinnacle MediaStream play-to-air servers.
DekoCast pushes content delivery beyond video playback and network IDs, bringing branding and revenue generating promotional capabilities right to the broadcast edge. The DekoCast system injects dynamically generated graphics, video clips, music and sound elements into the playout stream for a wide range of sophisticated applications including in-program promotions and advertising, channel branding, credit sequences, and weather and other data-driven alerts.
The content creation tools, production-friendly workflow, real-time visual capabilities and on-air reliability of Deko real-time graphics systems create the on-air branding of top broadcasters worldwide. Deko software version 4.0 adds real-time automatic effect behaviors including magnify, repel, attract and neon-style flicker, adjustable 3D depth graphics rotation and many additional features.
In the editing suite, the Pinnacle Liquid editing family provides a broad range of creative options for defining brand while reducing time spent rendering. Liquid editing systems also integrate with MediaStream play-to-air servers, exchanging and editing MPEG-2 IBP format video files directly to eliminate transcoding while simplifying promo creation and long-form content modification.