In order to store childhood memories and keep a tab on children a new platform, Pikboo, has been launched. The platform is the brainchild of Sandeep Amar, the former VP and Head - Marketing at Times Internet.
Pikboo is a simple platform that helps build websites for children and provides design templates, CMS, navigation and other unique features dedicated to the requirements of parents and kids. The platform creates websites with dedicated domains to help parents track the life of their kids on the web.
The process is a combination of product design, technology and manual effort. There is a small manual effort at back end by designers to make sure each site comes out great, this effort is highly process driven.
The other important part of Pikboo is the content, navigation and features - which are tailor-made for children and parents. A comprehensive control panel will give complete control to parents to edit the details on site.
Talking to exchange4media about the objective behind launching Pikboo, Sandeep Amar, CEO, Pikboo said, “The objective behind Pikboo is to provide a platform to capture and preserve memories of childhood. To preserve the memories of childhood forever, to immortalise the childhood memories - there was a need gap of a robust, secure and user friendly tool. Pikboo is the most beautiful and coolest tool to capture childhood on the web.”
Amar added “This is kind of a paid, secure, parent-friendly ‘Facebook for kids’ with closed-user-group social experience. The closed-user-group is expected to be only with relatives and close friends.”
This unique service will be available at competitive prices. The international services will start from $65 for a year; in India it will start from Rs 4,500 for a year.
The organisation is in talks with photo studio firms and photographers in the US, and will launch a Gold Package (with photo shoot of the child) in the US soon.
In order to create buzz, the group is planning an online marketing drive for the first three months. And after that they will start advertising in children and parenting magazines. Several BTL promotions are lined up in Delhi, Mumbai and Bangalore, where they will showcase their capabilities directly to both parents and kids.
The group is also planning to use online media, along with print magazines, BTL, PR and some viral initiatives.