The Press Information Bureau is catching up with the changing needs of news organisations, especially small TV news channels. Usually it were the print journos who occasionally logged on to the PIB site to find out about recent announcements by different ministries, now TV channels can keep track of important government information available through the audio-visual clips on the site.
The PIB site now provides web-streaming audio-visual content in preview as well as downloadable formats and aims to distribute such content in DVD format in future. It will also provide exclusive audio-visual interviews with senior ministers.
Describing this initiative as a ‘big jump’ and ‘Stage II revolution’ in the efforts of PIB to cater to the requirements of the electronic media, I&B Minister, P R Dasmunsi, said, “It has become important to meet people’s growing needs for information through 24-hour TV channels. The audio-visual cell will satisfy the hunger of large sections of people concerned with information on day-to-day developments of the nation. It will provide valuable feedback to the government and meet the needs of TV channels that do not have the necessary infrastructure.”
In his address, I&B Secretary, S K Arora, welcomed the launch of the Audio Visual Cell and said that mediapersons could access authentic and accurate information about the government’s activities, initiatives and policy pronouncements by visiting PIB’s website. He also announced that several rare photographs of the last 50-60 years available with the Photo Division in a digital form would be put on the PIB’s website shortly.
Deepak Sandhu, Director-General, PIB, said, “The advent of television channels, especially regional and local channels, have brought a new challenge to the PIB for meeting the demand for visual content of government information. Every effort will be made to maintain exclusivity of content. The effort will be to cater to the high demand for visual content of government information and important policy statements, especially from the regional and local cable channels.”