PR agency Perfect Relations has added a new vertical to its digital division—virtual and augmented reality. The division’s aim is to enable brands to create effective PR campaigns, which will use new technologies to showcase clients’ products and services in a unique manner.
In line with the Digital India initiative, Perfect Relations will help bridge the gap between brands and the experiences they offer to online audiences. “Our objective is to create not just single experiences for the audience but move towards properties for our clients, which they can use on a long-term basis and reap the benefits of this new-age touchpoint with the audience. We are in talks with leading future technology innovators and recruiting creative talent,” said Chiragh Cherian, Director Online & Below the Line Initiatives.
Perfect Relations aims not only to use the technology but also create ideas that stand out with top-of-mind recall for its clients. “The future of PR lies in innovation-driven campaigns backed by great technology for the best possible user experience,” added Cherian.
Perfect Relations recently joined the Dentsu Aegis Network to further strengthen its overall communication offerings in the Indian market.