Top Story


Home >> Digital >> Article

Perfect Relations to add VR and AR to its digital offering

Font Size   16
Perfect Relations to add VR and AR to its digital offering

PR agency Perfect Relations has added a new vertical to its digital division—virtual and augmented reality. The division’s aim is to enable brands to create effective PR campaigns, which will use new  technologies to showcase clients’ products and services in a unique manner.

In line with the Digital India initiative, Perfect Relations will help bridge the gap between brands and the experiences they offer to online audiences. “Our objective is to create not just single experiences for the audience but move towards properties for our clients, which they can use on a long-term basis and reap the benefits of this new-age touchpoint with the audience. We are in talks with leading future technology innovators and recruiting creative talent,” said Chiragh Cherian, Director Online & Below the Line Initiatives.

Perfect Relations aims not only to use the technology but also create ideas that stand out with top-of-mind recall for its clients. “The future of PR lies in innovation-driven campaigns backed by great technology for the best possible user experience,” added Cherian.

Perfect Relations recently joined the Dentsu Aegis Network to further strengthen its overall communication offerings in the Indian market.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.