Close on the heels of Percept Profile being appointed as the Public Relations partner for the 42nd International Film Festival of India (IFFI), the agency’s social media division, Buzzinga, has bagged the social media mandate for the mega film event.
Percept Profile and Buzzinga are promoting IFFI, which will be held in Goa from November 23 to December 3, 2011, through a creatively crafted PR programme and on social media channels such as Facebook, Twitter and YouTube.
On bagging this account, Rahat Beri, COO, Percept Profile said, “We are glad to engage with esteemed brand IFFI as trusted public relations and social media consultant for the 42nd International Film Festival of India. We have developed a customised and proficient PR and social media programme to reach the relevant stakeholders and audience. We hope to bring about an increase in popularity of Indian and world cinema in India and globally.”
The Festival this year will see various firsts, which is the stepping stone of IFFI’s vision to make the Festival the best in the world. Revolving around the theme of ‘Changing the People’s Festival’, this year’s festival will see participation from acclaimed international artists and film personalities. This year will be the first time any film festival will have participation of 3-D and animation movies.
There will be special sections like ‘European Discoveries’, Retrospectives of personalities like Luc Besson and Philip Noyce, Classics from Soviet Russia, package named ‘More Than Just a Game’ and more. Delegate registration for this mega event is already open and running on the IFFI website http://www.iffi.nic.in, while the media registration is being handled by the Press Information Bureau (PIB).