Percept Picture Company and Toonz Animation to jointly produce ‘Hanuman 2’

Percept Picture Company and Toonz Animation to jointly produce ‘Hanuman 2’

Author | exchange4media Mumbai Bureau | Saturday, Apr 01,2006 8:18 AM

Percept Picture Company and Toonz Animation to jointly produce ‘Hanuman 2’

Following the huge success of full length animated feature film ‘Hanuman’, Percept Picture Company (PPC) and Toonz Animation India are all set to produce its sequel – ‘Hanuman 2’.

Announcing the project, Mahesh Ramanathan, COO, PPC, said, “This is an important milestone in a relatively short span and we are extremely proud to partner with Toonz in making this animation sequel. The two companies share the same vision and passion for creating original Indian content. ‘Hanuman’ was an extremely successful movie which grossed revenues in excess of Rs 15 crore and won lots of awards too. Indian animation industry finally seems to have found its voice. However, there needs to be more recognition for making children’s films, but unfortunately there are not many awards for children’s films. But still Indian animation industry is poised to grow from its current market size of Rs 3,000 crore to Rs 9,000 by 2008. The Indian industry is thus showing more than 30 per cent growth.”

The sequel will be made with a combination of 2D and 3D. There will be 2D characters with 3D background. ‘Hanuman 2’ will see an investment of Rs 9 crore and is slated for release in 2007 festive season.

Giving, the reason for a sequel, Ramanathan said, “Half of India’s population is below the age of 25 years and we are the oldest civilization and one of the youngest country in the world. With these kinds of films we are ensuring to create world class product. And with ‘Hanuman’ we have found out that there is a strong opportunity to be leveraged. This time we will market the film innovatively and the merchandise will be out much before the release of the film. We will look at strong initiatives online and mobile gaming so that kids will be able to interact with ‘Hanuman’.”

P Jayakumar, CEO, Toonz Animation India, said, “The global entertainment industry is $70 billion and animation is $37 billion, but in India the pie is very small. Nevertheless it is burgeoning industry. We feel that at least 65-70 per cent of the airtime on kids’ channels should be dedicated to the desi content and for which regulations should be put in placed. These initiatives will give a boost to the Indian animation industry.”

Commenting on the movie, Jayakumar said that Toonz wanted to produce a film, which would cut across the Indian content and industry and this movie provided them a thrilling experience. “Hanuman is an inspirational character and with the sequel we want to make cinematic history not only in India but also globally,” he added.

This time too the man in charge of making the movie will be VG Samant. According, to Samant, now kid’s expectations had gone up and characters in the sequel would be based in the modern age. “My character Baby Hanuman in the new film will create a confidence, a flame of self confidence among children of the world,” Samant said.

Tags: e4m

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