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Percept Knorigin acquires search engine marketing company Searchize

08-January-2008
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Percept Knorigin acquires search engine marketing company Searchize

Percept Knorigin, the media arm of Percept Holdings, has acquired Searchize, a search engine marketing company based in Mumbai. Searchize offers search-related marketing and analytics services like organic search optimisation, contextual paid advertising on popular search platforms like Google, Yahoo! and MSN.

Commenting on the development, Ryan Govindan, Head-Search and Ad Network Operations, Percept Knorigin, said, “I am impressed with the thought process at Percept Knorigin, and I believe that a complete 360-degree solution in digital media can bring in more value to clients than standalone creative, search or display ad solutions offered by most of the online ad agencies.”

Govindan further said, “Percept’s ad network Adchakra has been successful in aggregating a lot of vertical and regional publishers, and we would be applying sophisticated behavioural and contextual algorithms to serve and manage our ads more effectively to improve RoI for our customers.”

Viraj Malik, MD, Percept Knorigin, said, “We were impressed with the quality of work which Ryan and team delivered for one of our client engagements. They have invested in the processes and intellectual property for providing these. We would be able to provide larger landscape to team Searchize so that the search optimisation intellectual property developed by the team can benefit a larger set of customers.”

Ryan Govindan had founded Searchize in 2004, as a search engine with more than nine years of experience, after he had a stint with Pinstorm. Over the last three years, Searchize has grown to a team of 15 man operations, managing multiple domestic and overseas clients.

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