Top Story

e4m_logo.png

Home >> Digital >> Article

PepsiCo India’s brand, Kurkure appoints The Glitch as its digital partner

27-October-2015
Font Size   16
PepsiCo India’s brand, Kurkure appoints The Glitch as its digital partner

PepsiCo India developed and produced Kurkure, has appointed The Glitch as its digital partner. The account will be operated out of its Delhi office. It was a multi agency pitch.

The mandate includes communication, display, search, mobile and analytics.

Speaking on the win, Sandhya Ramakrishnan, Director Client Strategy and Engagement, Delhi commented, “We’re proud to be associated with a home-grown brand that has such universal appeal. Kurkure understands that digital isn’t niche anymore. It is our ambition to deliver scale worthy of this brand.”

Besides Kurkure, the agency has, over the past one year won clientele like PepsiCo brands 7UP, Mirinda, Quaker, Lays as well as Perfetti brands Happydent, Mentos, Center Fresh, Alpenliebe along with Carlsberg, Tuborg, Jack Daniel’s, AskMe.com and now Kurkure. 

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India