PepsiCo India developed and produced Kurkure, has appointed The Glitch as its digital partner. The account will be operated out of its Delhi office. It was a multi agency pitch.
The mandate includes communication, display, search, mobile and analytics.
Speaking on the win, Sandhya Ramakrishnan, Director Client Strategy and Engagement, Delhi commented, “We’re proud to be associated with a home-grown brand that has such universal appeal. Kurkure understands that digital isn’t niche anymore. It is our ambition to deliver scale worthy of this brand.”
Besides Kurkure, the agency has, over the past one year won clientele like PepsiCo brands 7UP, Mirinda, Quaker, Lays as well as Perfetti brands Happydent, Mentos, Center Fresh, Alpenliebe along with Carlsberg, Tuborg, Jack Daniel’s, AskMe.com and now Kurkure.