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Font Size   16 goes social with Windchimes Communications, a new e-commerce venture launched by ex-eBay India heads just few days ago, is planning to make fast inroads into consumer’s minds. The company has taken on board Windchimes Communication as its social media partner and plans to be visible on traditional media soon., an online shopping company selling home décor, clothing, jewellery, health and beauty products and accessories online at ‘pocket friendly’ prices has partnered with Windchimes Communications to handle its social media duties. The latest entrant in the e-commerce space has been launched by Ambareesh Murty, eBay India’s ex-Director, Marketplace Development & User Experience. The site launched few days ago is aiming to engage the youth and women who are a key buyer of lifestyle products, decor and home furniture generally.

Speaking to exchange4media, Meherzad Karanjia, Senior Brand Manager, Trendsutra said, “It becomes imperative for an online brand like Pepperfry to interact with its audience that is constantly on a lookout for the newest in style trends. Windchimes will bring its expertise to the table thus, lending the brand the much needed boost. We are beginning with social media right now, but plan to take the route of traditional media once the product is well placed in the market.”

Sharing the USP of the brand, Meherzad added, “Our main proposition is pocket friendly products available in huge varieties. We deliver best products with best rates and utmost care. Our warehouses in Delhi and Jodhpur ensure that the products delivered to our customers would be of extremely high quality.”

As part of its responsibilities, Windchimes will help Pepperfry launch on social media and expand its user base by engaging the right set of audience through targeted activities. Windchimes will build and execute social media strategies that will help the brand reach out to its audience active on social media. The agency will play a key role in creating buzz about the website’s key offerings and providing a fulfilling user experience, coupled with the social media advantage.

Talking about their win, Nimesh Shah, Head Maven – Windchimes Communications, said, “Social media provides seamless opportunities to build interest groups for a youth-oriented, lifestyle brand like Pepperfry. Building this brand online on social media is a great opportunity and we look forward to it. We would like to use social media to establish connections with people and generate word-of-mouth publicity for the brand, so as to educate the audience about Pepperfry’s brand proposition.”

For the record, Pepperfry hosts a number of brands spanning a wide price-range. Not only this, one can also find style advice and gift ideas from the website. aims at making the online shopping experience for its users, more comfortable and better than offline retail.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.