Top Story


Home >> Digital >> Article

Pepperfry launches Republic Day campaign

Font Size   16
Pepperfry launches Republic Day campaign has launched a new Republic Day marketing campaign celebrating Indian craftsmanship on the national occasion by extending the revelry to consumers via the Big Republic Day Sale.

This campaign comprises creative execution across a bouquet of Entertainment, Movies, English Infotainment, and Lifestyle channels and select Hindi GEC HDchannels/properties and regional channels. In addition to TV, the sale message is also being promoted across digital and social platforms like Google, YouTube, Facebook.

The film has been conceptualized by Law & Kenneth Saatchi & Saatchi to reflect how Pepperfry is unifying the country through Pepperfry merchandize, which is sourced directly from craftsmen from different parts of the country and making it accessible to Indian consumers in any part of the country. The film effectively conveys the joy experienced by the craftsman, who painstakingly creates the design and the end consumer. Additionally, the film also conveys the Republic Day sale message exhorting consumers to celebrate the joy experienced by them by availing the exciting discounts on Pepperfry.

Debarjyo Nandi, Sr.Vice President, Law & Kenneth Saatchi & Saatchi, said, “Pepperfry sources furniture from one part of the country and makes them accessible to customers in another part of the country, makes for a great story for a Republic Day message. But we didn’t just want to give information, we wanted to bring alive the feeling the makers and users of Pepperfry furniture feel, which is the singular point of commonality.”

Commenting on the new campaign Kashyap Vadapalli, CMO Pepperfry, said “We have been successfully bridging the supply gap in the furniture segment for the last five years. In this journey we have worked with 1000+ small and micro manufacturers [carpenters, artisans, craftsmen] who we have enabled to capitalize on the Pepperfry platform and reach the booming Indian online consumer market. We are proud of the fact that we built a truly national marketplace our current campaign brings that to the fore.”

He further added, “The campaign has been conceptualized keeping the occasion of Republic day in mind. It will help us capitalize on the occasion which is slowly becoming an important retail shopping event. We want consumers to benefit by taking advantage of the Republic Day sale on the Pepperfry platforms.”

Click here to watch the TVC:

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017