PC’s Budget has been good for PCs and other hardware. P Chidambaram’s Budget makes personal computers virtually tax-free, with the excise being reduced from eight per cent to zero. The only thing inflating costs will be local levies.
While most players agree that price cuts are on the anvil, they disagree on the extent of the cut.
This, they say, is because of the excise reduction getting adjusted against the unclaimed Modvat of the components that go into making the finished product.
The minister has also exempted specified raw materials used in the manufacture of parts of cathode ray tubes and specified capital goods for the manufacture of mobile handsets and plasma display panels from excise duty.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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