In a survey on the Indian IT industry related brands conducted by market research agency IMRB for PC Quest magazine of Cyber Media Group, Microsoft was declared the best MNC brand and Wipro the best Indian brand. WindowsXP emerged as the best product inspite of tough competition by Pentium 4.
PC Quest Users' Choice survey is an annual survey of brands that consumers choose to use or buy. The survey conducted by IMRB covered seven cities across India, including the four metros, covering 500 households in the SEC-A category and 1,000 business establishments comprising large companies, software enterprises along with small and medium-sized enterprises.
In all, winners were chosen across 39 categories. Indiatimes was the best news site in the survey. Delighted with the news, Mahendra Swarup, CEO, of Indiatimes said, "The award proves that the Net has truly empowered surfers and they are rooting for quality information."
Rediff.com was chosen the best Indian portal site. Yahoo topped the categories in chat clients and free email services. VSNL emerged the best ISP (Internet Service Provider). In the web graphics and professional graphics categories, Adobe Photoshop was the clear winner. Nokia was the preference of the majority among cellphones.
The other prominent winners included names such as Compaq, IBM, HP, Samsung, Seagate, Sony, Cisco, Norton, Apson, APC, D-Link, Mercury and Logitech etc.
Besides determining which brand users preferred to buy in different categories, they were also asked to select the reasons among the 4 choices: well-known brand, low price, good quality and better service.
Of these, good quality emerged as the overwhelming reason for corporates to shift to another brand in all categories. Among the households, good quality was the main reason for choosing a brand in 60% of the categories, while brand popularity was the main reason for the remaining 40%.