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Paytm rolls out campaign emphasising on a cash-free economy this Independence Day

13-August-2016
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Paytm rolls out campaign emphasising on a cash-free economy this Independence Day

Paytm has launched a video campaign on the occasion of Independence Day where it has showcased how by simply using the app Indians could well embrace a progressive, healthy and more corruption-free system in the country.

The video encapsulates 3 scenarios which seemingly look like the traditional situations where cash/bribes would ‘exchange hands’ but in a pleasant refreshing twist, the obvious ‘exchange’ is not of cash but of warm emotions. The film ends with a strong social message of ‘possibilities.’

On the launch of the campaign, Jaskaran Kapany, Vice President – Paytm said, “The video is true to our Cash-Free nation message. With our app allowing seamless digital cashless transactions possible across all major consumer touch-points – from kirana shops to Payment of school/college fees, from payment of auto fares to electricity or gas bills & many more, the dependence on cash & all its associated evils is considerably reduced. The messaging of ‘Cash Nahi, Paytm Karo’ is our humble attempt to signify how we are working towards India’s ‘Freedom from Corruption’ & is a strong Independence Day message.

You can watch the ad campaign here:

 

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.