Paytm recently introduced the ‘Nearby’ feature on its platform. This will enable Paytm customers to get information about their nearest Paytm merchant.
Paytm ‘Nearby’ will carry a directory of 800,000 Paytm’s offline merchants and partners across India. In the first phase this list is 200,000+. Customers on their Paytm app or web could browse through a list of shops & locations near them that offer services like accepting Paytm, adding cash to Paytm wallet and upgrading accounts by doing KYC. This not only provides convenience to customers but also provides visibility to thousands of small and medium merchants by connecting them to millions of Paytm customers.
Commenting on the announcement, Sonia Dhawan – DGM, Paytm, said, “At Paytm, our approach has always been to build an ecosystem that benefits both merchants & customers. I am confident that while our customers will appreciate the increased convenience of finding Paytm services near them, our merchants & partners will value the exponential increase in visibility and new business ‘Nearby’ feature will bring. This is a great example of how mobile technology can drive business across the retail industry by redefining the hyperlocal space.”
The new ‘Add Cash’ feature allows customers to find the nearest points such as ICICI & Axis bank branches where they can get cash loaded in their Paytm wallet. Paytm users can use any of these add cash points across the country. The ‘Upgrade your Wallet’ option lets customers become a Paytm VIP and earn benefits worth Rs 5000 by doing KYC at the nearest Paytm agent.