PayMate, a Mumbai-based mobile commerce solutions’ company, has joined hands with nearly 2,500 online portals to facilitate mobile payments. With these alliances, Paymate claims to provide mobile payment services to almost 85 per cent of India’s eMerchants (online stores). As per the agreement, payments can now be made via SMS for goods and services purchased online from the various partnering online stores, including Rediff.com, Naukri.com and Indiatimes.com, in various categories.
Ajay Adiseshann, Founder and MD, PayMate India, said that this could be termed as one of the biggest developments in m-commerce in India. “E-commerce is already experiencing exponential growth and there is a pressing need for newer payment options for consumers. eShoppers in India now have a simple, easy and secure method of paying for goods and services via their mobile phones. With the penetration we have achieved, we see PayMate becoming the preferred payment option once we promote our service to consumers,” he added.
“At Avenues, we always offer the best technology and solutions to our merchants. Given the mobile penetration and usage, mobile payments are soon going to be a critical payment platform and we are happy to partner with PayMate, who will be setting this trend in India,” said Vishwas Patel, CEO, Avenues, an ePayment processing service which will offer PayMate as an exclusive mobile payment platform to all its clients.
PayMate, currently being offered to Citibank customers, plans to roll out services with other leading banks shortly. With this service, customers can make their payments by sending an SMS to the bank, which will verify and approve the transaction.
PayMate had also recently announced its aggressive foray into the offline retail sector with a voice and SMS based solution and a newly-developed PayMate EDC machine. It has currently partnered with Future Bazaar, Mumbai Gold Cabs, CRS Health and Planet M to accept mobile payments.
Moreover, the company has recently zeroed in on Lowe to handle its creative duties, following a pitch held in October, 2006, while the media agency is yet to be decided.
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