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PayMate powers OnMobile’s WAP/Voice portals via mobile phones

03-February-2007
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PayMate powers OnMobile’s WAP/Voice portals via mobile phones

PayMate, a mobile commerce solutions company which powers more than 85 per cent of online portals in the country, has partnered with OnMobile, a company dealing in mobile VAS, to offer customers a mobile payment option. Consumers will now be able to pay via mobile phones for services available on OnMobile powered voice portals and WAP sites such as Hutch, Airtel, Idea, Reliance, Tata, Fame Cinemas, Adlabs Multiplexes and the 505 platform.

PayMate customers will be able to pay via their mobile phone while shopping, gifting, movie ticketing, airline ticketing and making bill payments on OnMobile powered WAP sites or voice portals. A user selects a product and proceeds to the payment menu wherein PayMate is offered as a mode of payment. The user then has to enter his PayMate pin and complete the payment process. The user receives an SMS confirming the successful purchase of the product.

“PayMate is extremely convenient, easy to use and compatible across all mobile handsets and operators. Most merchants have difficulty in accepting remote payments since customers are apprehensive about sharing credit / debit card details online or over the phone. This makes PayMate an ideal solution for accepting payments online, over the phone or even at a counter since customers do not have to divulge any credit or debit card details at any time,” said Ajay Adiseshann, Founder and Managing Director, PayMate.

“OnMobile has enabled Paymate to offer its innovative and secure payment service via OnMobile IVR and WAP products to more than 100 million telecom subscribers in India. We will continue to offer more payment options for telecom subscribers,” said Balachandran Unni, Head-Mobile Commerce, OnMobile.

PayMate is currently being offered to Citibank bank credit card and banking customers and will roll out services with other leading banks shortly. To use PayMate, Citibank customers need to sign up for this service for free with the bank by simply sending ‘Paymate’ as an SMS to 2484. The customer will then be called back and registered for the service following which they can pay at any of PayMate’s accredited merchants via a single SMS.

On receiving this SMS, the bank will verify the user’s mobile number with the account and on confirmation will debit the account accordingly. The merchant and the customer will receive a confirmation message from the bank approving the transaction. The entire transaction takes place at the cost of a single premium SMS.

PayMate is accepted at over 2,500 online portals, including travel, astrology, electronics, education, jobs, NGOs, apparels, matrimony, entertainment and healthcare, etc. PayMate has also announced tie-ups with Tele-brands, Big Tree (cinema ticketing), Mumbai Gold Cabs, Planet M, CRS Health, Seijo and the Soul Dish, VSNL, Future Bazaar, etc. The company is also in the process of tying up with several offline merchants such as telcos, utilities, insurance companies, cable and broadband services, tele-shopping, etc. and will be announcing its tie-ups in a phased manner.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.