Top Story


Home >> Digital >> Article

PayMate moves onto targetted mobile advertising; MPG to be exclusive media partner

Font Size   16
PayMate moves onto targetted mobile advertising; MPG to be exclusive media partner

Mobile commerce solutions company PayMate has announced its plans for targetted mobile advertising, and has also signed on as its first advertiser. MPG India, the media agency of the Havas Group in India, will be exclusive media partner to market this new media platform to advertisers.

According to an official communiqué from PayMate, “ will be able to reach their message, in the form of one-on-one advertisement, to an extremely targetted and premium high flier, along with a SMS itinerary detailing their flight booking.”

Commenting on the launch of this new initiative, Ajay Adiseshann, MD and Founder, PayMate, said, “Advertisers are always looking for avenues which can get them maximum targeted reach. Keeping this core thought in mind, we are offering this space to them. In comparison to other forms of in-flight and airport advertising, this service promises to be far more cost effective to reach out to the high flier. The reach is national, so it ensures that advertisers’ communication is read by every customer and is not just a part of the ambience at a specific airport terminal in a particular city.”

Hari V Krishnan, VP-Product and Marketing,, added, “At Travelguru, we are always looking to provide the maximum value to customers who are interested in travel. Using this platform, we will be able to target these customers on one-on-one level with zero spillover and customised, relevant message text. Additionally, there is the benefit of an ability to build in interactivity and response which helps us build deeper engagement with our customers.”

Anita Nayyar, CEO, MPG India, further said, “Mobile advertising is a potent marketing tool, and has immense potential as a one-to-one communication medium. In a targetted form which is not a spam push, the value and potential of this medium will be soon realised.”


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...