PayMate moves onto targetted mobile advertising; MPG to be exclusive media partner

PayMate moves onto targetted mobile advertising; MPG to be exclusive media partner

Author | exchange4media Mumbai Bureau | Tuesday, Oct 30,2007 7:54 AM

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PayMate moves onto targetted mobile advertising; MPG to be exclusive media partner

Mobile commerce solutions company PayMate has announced its plans for targetted mobile advertising, and has also signed on Travelguru.com as its first advertiser. MPG India, the media agency of the Havas Group in India, will be exclusive media partner to market this new media platform to advertisers.

According to an official communiqué from PayMate, “Travelguru.com will be able to reach their message, in the form of one-on-one advertisement, to an extremely targetted and premium high flier, along with a SMS itinerary detailing their flight booking.”

Commenting on the launch of this new initiative, Ajay Adiseshann, MD and Founder, PayMate, said, “Advertisers are always looking for avenues which can get them maximum targeted reach. Keeping this core thought in mind, we are offering this space to them. In comparison to other forms of in-flight and airport advertising, this service promises to be far more cost effective to reach out to the high flier. The reach is national, so it ensures that advertisers’ communication is read by every customer and is not just a part of the ambience at a specific airport terminal in a particular city.”

Hari V Krishnan, VP-Product and Marketing, Travelguru.com, added, “At Travelguru, we are always looking to provide the maximum value to customers who are interested in travel. Using this platform, we will be able to target these customers on one-on-one level with zero spillover and customised, relevant message text. Additionally, there is the benefit of an ability to build in interactivity and response which helps us build deeper engagement with our customers.”

Anita Nayyar, CEO, MPG India, further said, “Mobile advertising is a potent marketing tool, and has immense potential as a one-to-one communication medium. In a targetted form which is not a spam push, the value and potential of this medium will be soon realised.”

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