Paul Writer has launched India’s first community dedicated to B2B marketers at www.paulwriter.com, envisioned as a place that provides the B2B marketing community access to high-quality content, discussion, and research in a single location. The site claims to have garnered over 21,000 views since going live for beta testing.
“Our aim is to have PaulWriter.com become the platform of choice for B2B marketers for collaboration, knowledge sharing, and continuous learning, so that the industry as a whole benefits. At the broader level, by involving marketing service providers, showcasing relevant technologies, and providing advisory and educational services, we hope to create a vibrant eco-system that enriches India’s B2B marketing infrastructure, and leads to the creation of more global brands,” explained Jessie Paul, Founder & CEO, Paul Writer.
The community was launched during a conference on ‘Transforming to a Marketing Superpower: Revive, Renew, Regroup’. The speakers included Hari V Krishnan, Country Manager - India, LinkedIn; Jeremy Cooper, RVP - Marketing, Asia-Pacific, Salesforce.com; and Sumit Virmani, Head Marketing - Products & Platforms, Infosys Technologies. The marketing platform was launched by Nakul Shenoy, one of India’s leading user experience evangelists and also a world-class psychic entertainer.
“We are big believers in communities being the source for the richest business insights. In a networked world, Indian businesses and professionals actively seek the best tools to help them grow. As the world’s largest professional network, LinkedIn provides them with tools to engage in meaningful business development and brand building activities,” said Hari V Krishnan.
He further said, “Communities like PaulWriter.com will add to the ecosystem and provide marketing professionals a platform to provides insights and share best practices.”
PaulWriter.com offers free lifetime membership and is ideal for CEOs, marketing professionals, academics, and management students. PaulWriter.com extends its reach and relevance through social tools such as LinkedIn, Twitter, Facebook, YouTube, SMSGupShup, and Slideshare. The site is built using open source Joomla technology and is hosted on a cloud to enable scaleability and flexibility.