Top Story

e4m_logo.png

Home >> Digital >> Article

Pathfinder to counsel students who wish to study abroad

17-September-2012
Font Size   16
Share
Pathfinder to counsel students who wish to study abroad

After launching Careers360, an English magazine in 2009 and the Hindi edition in 2010, Pathfinder Publishing has now turned its attention to leveraging content and data to reach out to students through its digital initiative.

After launching a career counselling portal targeted at engineering college aspirants in July 2012, the company has now announced the launch of a portal for student aspirants who wish to study abroad.

Commenting on the new initiative, Maheshwar Peri, Chairman and Publisher, Pathfinder Publishing said, “Career counselling for studying abroad is plagued with agents who also double up as counsellors, leading to mis-selling and misleading the students. The launch of our study abroad vertical will help student aspirants interact, engage and talk to us, the regulators, trade authorities of various governments, and universities directly through our portal and take better decisions.”

The new portal aims to be an unbiased counsellor that helps students make a well informed decision. The country and course specific content for this portal would come from regulators, embassy councils and agencies supported by the respective governments. It would answer the how, why, when, where, what for students in a simple but comprehensive manner.

“Our features such as chats, discussion forums and counselling sessions will help students engage and interact with the right people. We would also be launching counselling products at nominal fees that would help students get a deeper insight into the domain before committing themselves,” added Peri.

Talking about the advertisers and promotion strategy, Peri shared that British Council is on board as an advertiser. The company plans to exploit the digital medium to promote the new offering. It already has dedicated social networking pages. Students have also subscribed to newsletters.

Careers360 is a brand owned by Pathfinder Publishing. It is promoted by Maheshwar Peri, who headed Outlook Publishing for close to 15 years.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.