After launching Careers360, an English magazine in 2009 and the Hindi edition in 2010, Pathfinder Publishing has now turned its attention to leveraging content and data to reach out to students through its digital initiative.
After launching a career counselling portal targeted at engineering college aspirants in July 2012, the company has now announced the launch of a portal for student aspirants who wish to study abroad.
Commenting on the new initiative, Maheshwar Peri, Chairman and Publisher, Pathfinder Publishing said, “Career counselling for studying abroad is plagued with agents who also double up as counsellors, leading to mis-selling and misleading the students. The launch of our study abroad vertical will help student aspirants interact, engage and talk to us, the regulators, trade authorities of various governments, and universities directly through our portal and take better decisions.”
The new portal aims to be an unbiased counsellor that helps students make a well informed decision. The country and course specific content for this portal would come from regulators, embassy councils and agencies supported by the respective governments. It would answer the how, why, when, where, what for students in a simple but comprehensive manner.
“Our features such as chats, discussion forums and counselling sessions will help students engage and interact with the right people. We would also be launching counselling products at nominal fees that would help students get a deeper insight into the domain before committing themselves,” added Peri.
Talking about the advertisers and promotion strategy, Peri shared that British Council is on board as an advertiser. The company plans to exploit the digital medium to promote the new offering. It already has dedicated social networking pages. Students have also subscribed to newsletters.
Careers360 is a brand owned by Pathfinder Publishing. It is promoted by Maheshwar Peri, who headed Outlook Publishing for close to 15 years.
Our typical marketing budget is usually 10 per cent of the topline spend