Top Story


Home >> Digital >> Article

Parminder Singh joins Mediacorp as Chief Commercial & Digital Officer

Font Size   16
Parminder Singh joins Mediacorp as Chief Commercial & Digital Officer

Parminder (Parry) Singh joins Mediacorp as Chief Commercial & Digital Officer. Singh’s responsibility at Mediacorp includes driving revenue and digital transformation. The move is seen as one that reflects the company’s commitment to stay relevant in the digital age.

On his appointment, Singh said, “This is a great time to join a media pioneer with unique multi-platform assets and an ambition to maintain leadership in the digital age. The key priority will be to lead and align monetization efforts with digital product development, ops, audience acquisition, and content marketing. Combining mainstream and digital assets will deliver compelling solutions for clients and consolidate leadership position for Mediacorp.”

Singh comes with top management experience across Asia Pacific and Middle East in Twitter, Google, Apple, and IBM. His track record comprises growing businesses by combining expertise in internet technologies with deep consumer insights.

He has led cross-functional teams across multiple geographies and cultures, holds domain expertise in Social, ecommerce, Search, and Display, has successfully created and implemented monetization models for top internet properties, and has a consultative approach with strong storytelling skills.

Singh is also the founding member of InCrisisRelief, one of the largest citizen-led disaster relief technology initiatives.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...