Parminder (Parry) Singh joins Mediacorp as Chief Commercial & Digital Officer. Singh’s responsibility at Mediacorp includes driving revenue and digital transformation. The move is seen as one that reflects the company’s commitment to stay relevant in the digital age.
On his appointment, Singh said, “This is a great time to join a media pioneer with unique multi-platform assets and an ambition to maintain leadership in the digital age. The key priority will be to lead and align monetization efforts with digital product development, ops, audience acquisition, and content marketing. Combining mainstream and digital assets will deliver compelling solutions for clients and consolidate leadership position for Mediacorp.”
Singh comes with top management experience across Asia Pacific and Middle East in Twitter, Google, Apple, and IBM. His track record comprises growing businesses by combining expertise in internet technologies with deep consumer insights.
He has led cross-functional teams across multiple geographies and cultures, holds domain expertise in Social, ecommerce, Search, and Display, has successfully created and implemented monetization models for top internet properties, and has a consultative approach with strong storytelling skills.
Singh is also the founding member of InCrisisRelief, one of the largest citizen-led disaster relief technology initiatives.