Parle-G and Hewlett Packard (HP) have associated with Zapak.com as presenting sponsor and co-sponsor respectively, for Zapak’s new property ‘Zapak Super Gamer’ contest. The two-month contest will reward the winner with an exclusive game and a website featuring him/her.
Speaking on the association with Parle-G and HP, Rohit Sharma, COO, Zapak Digital Entertainment Ltd, said, “Realising the potential of kids as a TG for us, Zapak has been taking specific initiatives to target them. Now we have created the ‘Zapak Super Gamer’, one of our first properties targetted at kids. We are happy to have Parle-G and Hewlett Packard on board with us for the same.”
Pravin Kulkarnii, General Manager-Marketing, Parle Products Ltd, observed that children have always been the key target audience for them. “All our communication has been skewed towards them. Hence, when Zapak came up with a property for kids, the ‘Zapak Super Gamer’, we wanted to associate ourselves with it as it provides us the most favourable platform to get closer to that age group,” he added.
Meanwhile, Shubhodip Pal, Head Marketing-Consumer and Personal Systems Group, HP, noted, “The ‘Zapak Super Gamer’ is quite an innovative property with a specific TG of kids in mind. Kids, as a segment, is increasingly becoming tech-savvy and is an influencer in purchase decisions today, where parents do value their opinions and thoughts before arriving at a decision. This can be well seen as the ‘pester power syndrome’. We saw this as an opportunity for Hewlett Packard to target this audience,” he continued.
The ‘Zapak Super Gamer’ contest is based on five games of Zapak.com -- ‘Prince of Mysore’, ‘Ching Gum from China’, ‘Bhoot Attack’, ‘Ein-Testine Pet Ka Sawaal’ and ‘Santu Bantu’. There will be various other weekly rewards for winners.