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Paradox Ties-up with Indian football captain Baichung Bhutia to create mobile game

Paradox Ties-up with Indian football captain Baichung Bhutia to create mobile game

Author | exchange4media Mumbai Bureau | Saturday, Apr 22,2006 7:56 AM

Paradox Ties-up with Indian football captain Baichung Bhutia to create mobile game

Game development company Paradox has announced its alliance with Baichung Bhutia and Total Sports and Entertainment India Pvt Ltd (TSEIPL), the agency representing the football captain. Paradox has signed a two-year exclusive worldwide contract to create mobile game titles based on the Indian football star. The games are scheduled to release across the leading networks in the Indian market.

Winner of the prestigious Arjuna Award, Bhutia is today the only Indian footballer to have played professional club soccer in England. He has spent three seasons with second division club FC Bury besides a short stint with Malaysia’s Perek and MK Land. Currently playing for the East Bengal Club, he has scored over 200 goals in his professional career. Often dubbed as ‘Maradona of Indian football’, Bhutia enjoys an immense fan following in India.

The new mobile games will be a mix of strategy, skill and speed and will even feature some of Bhutia’s signature moves for football fans. Commenting on the games, the ace footballer said, “Football is a high-action game and it will be great to see it going mobile. I saw some of the games that Paradox has created and they’re great. I am looking forward to my affiliation with them as they recreate the thrill and action of the field on to the mobile platform.”

Commenting on the alliance, Salil Bhargava, CEO of Paradox, said, “Baichung Bhutia is perhaps the only player in Indian football history to gain such a star status. He is one of the most prominent sporting icons in India and we look forward to a dynamic association with him and TSEIPL. With India on its way to becoming a hotbed for wireless platform, sports-based mobile games are particularly gaining a huge popularity with the audiences. Paradox, as an organisation, is committed to offer top-notch content to them.”

Speaking on the occasion, Navneet Sharma, Managing Director (Indian Subcontinent – Middle East), Total Sports and Entertainment India, said, “This is a very valuable opportunity to explore India’s emerging wireless gaming market. Paradox is a leader in the Indian gaming space and has a deep understanding of the Indian market. We are extremely glad at this strategic alliance with Paradox.

Tags: e4m

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