Top Story


Home >> Digital >> Article

Pankaj Pachauri's Go News to go live on March 11, NBA membership likely to follow

Font Size   16
Pankaj Pachauri's Go News to go live on March 11, NBA membership likely to follow

Go News, a mobile-only news endeavour led by veteran journalist Pankaj Pachauri, is all set to go live on March 11. Promising to go beyond interrupting advertisements and anchors, the mobile-only news channel is seeking to reinvent news consumption and distribution by targeting Android and iOS phones. 

Renowned music director Shantanu Moitra has composed the channel's signature tune. The initiative is being seen as one which is highly influenced by technology considering Pachauri's emphasis on hiring engineers and management graduates. 

Earlier, Go News had voluntarily applied for membership of the News Broadcasters Association (NBA). Exchange4media is given to understand that Go News's application is presently pending before NBA as their guidelines require a channel to be aired for some time before it is granted membership. 

After having dabbled with governance as PMO's communications advisor, Pachauri is making his comeback to full time journalism following a short stint in academics at Jaypee Business School. He has previously anchored 'Hum Log' for NDTV besides being associated with legacy media brands such as BBC and India Today.

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions