Top Story


Home >> Digital >> Article

Pankaj Pachauri's Go News to go live on March 11, NBA membership likely to follow

Font Size   16
Pankaj Pachauri's Go News to go live on March 11, NBA membership likely to follow

Go News, a mobile-only news endeavour led by veteran journalist Pankaj Pachauri, is all set to go live on March 11. Promising to go beyond interrupting advertisements and anchors, the mobile-only news channel is seeking to reinvent news consumption and distribution by targeting Android and iOS phones. 

Renowned music director Shantanu Moitra has composed the channel's signature tune. The initiative is being seen as one which is highly influenced by technology considering Pachauri's emphasis on hiring engineers and management graduates. 

Earlier, Go News had voluntarily applied for membership of the News Broadcasters Association (NBA). Exchange4media is given to understand that Go News's application is presently pending before NBA as their guidelines require a channel to be aired for some time before it is granted membership. 

After having dabbled with governance as PMO's communications advisor, Pachauri is making his comeback to full time journalism following a short stint in academics at Jaypee Business School. He has previously anchored 'Hum Log' for NDTV besides being associated with legacy media brands such as BBC and India Today.

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Raveendra Singh, Associate Vice President, Marketing and Sales, Imagica, spoke about getting characters-specific rides and attractions, scaling up their events and tapping new brands and segments of a...

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017