Renowned news television personality Pankaj Pachauri is all set to launch a mobile-only news channel. Reliable sources informed exchange4media that the project is called Go News and is slated to go live in the middle of February. The initiative intends to reach out to every smart television set, Android and iOS phone.
“No annoying ads, no annoying anchors and no annoying attitude,” said Pachauri while describing the venture. The former Communications Advisor to PMO added that they are keen on altering the manner in which the media is run in the country.
While Go News will be managed by professionals, it will be a not-for-profit organisation. A group of well-wishers alongside Pachauri have funded the mobile endeavour. A staff of 30-40 persons is said to be working closely on the channel. Most of the professionals who are being hired are engineers and MBAs.
A source added that 80% of the journalists associated with Go News will be from either BBC or NDTV. Pachauri’s new innings will be closely watched by the news media industry as it marks another significant entry into the mobile space, away from mainstream media.