Top Story


Home >> Digital >> Article

Ozone Media partners with Sony Pictures’ Crackle for online advertising solutions

Font Size   16
Ozone Media partners with Sony Pictures’ Crackle for online advertising solutions

Internet advertising network Ozone Media has announced its partnership with Crackle, formerly known as Grouper, as part of its bouquet of online advertising solutions. Sony Picture Entertainment’s Crackle is a streaming entertainment network dedicated to discovering, promoting and distributing emerging video creators to Indian audiences. Founded in 2006, Ozone Media has some of the largest online publishers in India as partners. Using Ozone Media’s reach, advertisers can reach out to Indian as well as global audiences, including NRIs.

Crackle offers content creators unique access to career making opportunities via contests run on premium channels. For example, the best video creators will have an opportunity to release their film theatrically and work with artists from Sony Pictures Imageworks, a visual effects and animation company, via contests run on Wet Paint, which is Crackle’s animation channel.

Crackle reaches the widest and most relevant audiences by offering a multi-platform, global syndication network across Sony devices, IPTV, social networks, and viral web. The network offers brand-building opportunities for advertising partners, and parlays its global reach into offering advertisers far-reaching audiences. Advertisements will appear on each channel’s homepage, in addition to airing within the video player, creating a branded environment within the network.

Other unique features include advertisements that can be clicked on at any point in the video player, and unique backgrounds for each advertiser branded channel. With Crackle, online audiences can view videos in wide screen, 16x9 format and have continuous viewing capability while surfing through different channels on the site.

Commenting on this strategic partnership, Kiran Gopinath, Founder and CEO, Ozone Media, said, “We have been striving to offer innovative solutions in the Internet advertising space, and this partnership with Crackle would herald a new chapter for Indian advertisers and make Internet advertising a compelling option for advertisers. We call it the convergence of media as these 15-20 seconds videos seek to bridge the gap between television and Internet. By partnering with Crackle, we have a great opportunity to integrate the world’s best video advertising solution and Ozone’s offerings and offer value-added service to advertisers.”

Speaking about the partnership, Travis Howe, Senior VP-Digital Sales, Sony Pictures Entertainment, said, “The number of broadband Internet users is steadily increasing in India, providing us an opportunity to pursue online video advertising in the region. Ozone is an ideal partner to strengthen Crackle’s presence in India. Given India’s rich film heritage, we think consumers here will have an appreciation of the level of quality videos Crackle delivers.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business