Top Story

e4m_logo.png

Home >> Digital >> Article

Ozone Media in strategic tie-up with 24/7 Real Media

05-April-2006
Font Size   16
Ozone Media in strategic tie-up with 24/7 Real Media

Ozone Media, the online ad network, has partnered with 24/7 Real Media, a leading interactive marketing and technology company, to boost its online ad revenues in India. Ozone Media will generate revenue for Indian and other international websites by offering them the opportunity to sell their UK inventory to international advertisers. This will enable the advertisers to reach a UK-based audience looking at Indian websites, but with an interest in products and services relevant to this international audience.

Kiran Gopinath, Founder and CEO of Ozone Media, said, “We are pleased to be associated with 24/7 Real Media, a globally recognised company in Internet advertising. Publishers and advertisers alike will benefit from our local market knowledge as well as 24/7 Real Media’s international experience.”

Ozone Media decided to partner with 24/7 Real Media as it offers a wide range of products and services, including tracking, reporting and targeting, explained Gopinath. “Ozone Media will now gain a more detailed understanding of its audience, allowing for more efficient sales and increased revenues,” he added.

“With this association, we look forward to bringing our expertise and learning about the Indian market to UK based advertisers as well as generating revenue using Ozone Media’s network of international traffic,” commented Steve Dorey, Head of Business Development, 24/7 Real Media, UK.

Bangalore-based Ozone Media is an Internet advertising network established in February 2006.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...