Ozone Media is entering the mobile advertising space following a partnership with Times Internet.
Times Internet has Indian Premier League’s global internet, mobile and radio rights. The partnership will make Ozone Media its sales partner for IPL 2012 WAP, Android and Blackberry applications. This essentially means that Ozone Media will have exclusive advertising rights for these applications.
“Mobile advertising is expected to grow seven-fold in the next five years. It is a lucrative opportunity and a natural progression for us. We endeavour to repeat the success of our display ad network in the mobile space,” said Kiran Gopinath, CEO and Founder, Ozone Media.
Mobile advertising currently accounts for a small share of the market, at INR 1 billion in 2011. According to FICCI KPMG Indian Media and Entertainment Industry Report 2012, it is expected to grow significantly over the coming years to an estimated INR 7.6 billion in 2016
“We are excited to partner with Ozone Media for our exclusive IPL 5 mobile channel inventory. We needed a robust partner to channel our mobile inventory sales and our satisfactory association with Ozone Media on its display ad network made it our first choice,” said Upen Roop Rai, Director, Times Internet.