Top Story


Home >> Digital >> Article

Ozone Media forays into mobile advertising

Font Size   16
Ozone Media forays into mobile advertising

Ozone Media is entering the mobile advertising space following a partnership with Times Internet.

Times Internet has Indian Premier League’s global internet, mobile and radio rights. The partnership will make Ozone Media its sales partner for IPL 2012 WAP, Android and Blackberry applications. This essentially means that Ozone Media will have exclusive advertising rights for these applications.

“Mobile advertising is expected to grow seven-fold in the next five years. It is a lucrative opportunity and a natural progression for us. We endeavour to repeat the success of our display ad network in the mobile space,” said Kiran Gopinath, CEO and Founder, Ozone Media.

Mobile advertising currently accounts for a small share of the market, at INR 1 billion in 2011. According to FICCI KPMG Indian Media and Entertainment Industry Report 2012, it is expected to grow significantly over the coming years to an estimated INR 7.6 billion in 2016

“We are excited to partner with Ozone Media for our exclusive IPL 5 mobile channel inventory. We needed a robust partner to channel our mobile inventory sales and our satisfactory association with Ozone Media on its display ad network made it our first choice,” said Upen Roop Rai, Director, Times Internet.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016