After the launch of Eva, a women-centric vertical advertising channel, Ozone Media, one of India’s leading ad networks, aims to launch video ad network early next year, which is said to be great opportunity for advertisers for branding. This apart, Ozone Media also aims to launch several other such channels. However, its first objective is to further strengthen its women ad channel, Eva.
Founded in 2006, Ozone Media reportedly broke even in the very first year itself and is said to be eyeing three-digit growth in 2010.
In conversation with exchange4media, Kiran Gopinath, Founder and CEO, Ozone Media, said, “We’ve had a fabulous year in 2009 in terms of growth, and we think digital marketing and advertising has come of age now. I believe the economic slowdown did not impact us at all and if, in fact, it did, then it has impacted us positively. We have strengthened our offices in Delhi, Mumbai, Bangalore and even Gurgaon; we were able to get the right people in and were able to expand our entire operations, so we grew and we saw revenues grow as well. This year, we are in investment mode, that is, in product, technology, people, etc., and will continue to be so next year. In 2010, we are looking at a decent three-digit growth.”
“We have received good response from advertisers since we launched Eva, the growth plan, however, is to expand and strengthen this even further. Through this channel, we are helping brands reach out to women-specific brands like FMCG or even automobiles or any product that targets women largely and which do not have too many options on the Internet. This channel, on the other hand, is most likely to help brands reach out to the right audience. We look at it as a complete trend setter, we are looking at different sectors of advertisers who have been using the Internet on and off and haven’t been able to target their audiences well. With Eva, these brands can now have a vehicle wherein they can reach out to women and interact with them,” he added.
Ozone Media claims to have added more than 150 clients in 2009 itself from diverse fields such as online travel, online matrimonial sites, FMCGs and even automobiles. Most of its revenues come from advertisers. The company also partners with a large number of online publishers on whom the ads run and whose space is used and sold to advertisers. The ad network also uses technologies to optimise the campaign and make them work for advertisers.