Ozone Media Solutions Pvt. Ltd, an ad network, has launched Eva, an ad channel to reach out to Indian women online. The ad channel boasts of a reach of about 3 million Indian women monthly.
“A quarter of net surfers comprise urban women which makes a very powerful and untapped segment for any marketer. With about 80 per cent of the purchase decisions made by women, we hope that marketers can capitalise on the advantage of Eva and maximise their reach to garner a high return on their online marketing spends,” said Kiran Gopinath, Founder and CEO, Ozone Media.
Eva Channel has also forged a strategic alliance with About.com for exclusive inventory on its web site for India. About.com is a website focused on delivering content on a broad range of topics that are personally relevant to its users.
Ozone Media has aggregated women centric inventory and segmented it into Eva – Fashion, Eva – Home and Eva – Health collating sites which focus on fashion, style and accessories; family, cooking, parenting and children; health, hygiene, nutrition and exercise respectively. The channel includes some of the most popular sites in India including IndusLadies, IndiaParenting, SanjeevKapoor.com and Evesindia.com among others.
Ozone Media intends to build on the existing cluster of publishers under this channel and increase the reach to 8 million by the end of June 2010.
Ozone Media is an ad network founded by Kiran Gopinath with some of the largest online publishers in India as partners.