The $ 130-million One World Interactive (OWI), a global leader in interactive communication and billing solutions to media groups and content providers, has set up its India subsidiary, One World Interactive India Pvt Ltd. (OWII). It has chalked out an aggressive strategy to become a major provider of digital content and mass interactivity for TV channels in India with its SMS/MMS/WAP TV platform, Jean-Michel Alfieri, Chairman, OWI, told exchange4media.
Part of the France-based Atlas Group of Companies, OWI operates one of the world's largest distribution networks of access and billing for interactive content. It is also a world leader in the distribution of digital and interactive content. The company is present in 75 countries. In India, OWII plans to invest substantially for the development of applications and distribution of digital content for fixed and mobile telephone operators, TV and Internet providers.
Alfieri said, "We have built up extensive billing infrastructure and are now looking at providing content. In Brazil, we have achieved full aggregation of interactive communication along with content. OWI will launch the same model in India." The company is looking at January 2005 rollout, he disclosed.
Pankaj Thakar, CEO, OWII, said the company is in the process of setting up its infrastructure in Gurgaon, and also talking to potential clients. "TV channels are our main target clients, as interactivity is fast catching on in the television domain. However, the available technology cannot handle massive volumes. This is where we can change the entire ballgame. We are talking of handling millions interactive SMS during an interactive TV show," he said.
Thakar explained that OWII will facilitate "bi-directional flow of SMS/MMS between mobile users and TV content providers" to give a new dimension to SMS/MMS services for infotainment, mobile marketing and m-commerce. "TV will take the major share of interactive events followed by Radio and Print. This infrastructure will be one of its kind in the world. We intend to be largest distributor of digital content for Radio, TV, fixed and mobile phones in India," he added.