Top Story


Home >> Digital >> Article

OWI sets up shop in India, will provide digital content, mass interactivity for TV channels

Font Size   16
OWI sets up shop in India, will provide digital content, mass interactivity for TV channels

The $ 130-million One World Interactive (OWI), a global leader in interactive communication and billing solutions to media groups and content providers, has set up its India subsidiary, One World Interactive India Pvt Ltd. (OWII). It has chalked out an aggressive strategy to become a major provider of digital content and mass interactivity for TV channels in India with its SMS/MMS/WAP TV platform, Jean-Michel Alfieri, Chairman, OWI, told exchange4media.

Part of the France-based Atlas Group of Companies, OWI operates one of the world's largest distribution networks of access and billing for interactive content. It is also a world leader in the distribution of digital and interactive content. The company is present in 75 countries. In India, OWII plans to invest substantially for the development of applications and distribution of digital content for fixed and mobile telephone operators, TV and Internet providers.

Alfieri said, "We have built up extensive billing infrastructure and are now looking at providing content. In Brazil, we have achieved full aggregation of interactive communication along with content. OWI will launch the same model in India." The company is looking at January 2005 rollout, he disclosed.

Pankaj Thakar, CEO, OWII, said the company is in the process of setting up its infrastructure in Gurgaon, and also talking to potential clients. "TV channels are our main target clients, as interactivity is fast catching on in the television domain. However, the available technology cannot handle massive volumes. This is where we can change the entire ballgame. We are talking of handling millions interactive SMS during an interactive TV show," he said.

Thakar explained that OWII will facilitate "bi-directional flow of SMS/MMS between mobile users and TV content providers" to give a new dimension to SMS/MMS services for infotainment, mobile marketing and m-commerce. "TV will take the major share of interactive events followed by Radio and Print. This infrastructure will be one of its kind in the world. We intend to be largest distributor of digital content for Radio, TV, fixed and mobile phones in India," he added.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow