Top Story

e4m_logo.png

Home >> Digital >> Article

Outbrain makes two senior hires to drive growth in Asia Pacific

05-October-2016
Font Size   16
Outbrain makes two senior hires to drive growth in Asia Pacific

Outbrain, one of the leading content discovery platforms, has strengthened its leadership team in Asia Pacific (APAC) with the appointment of two industry veterans - Fionn Hyndman as Commercial Director, APAC and Daniel Kundeus as Head of Strategic Brand Partnerships, APAC. The appointment of Hyndman and Kundeus to its senior management team and the creation of two new positions with an APAC-wide remit is reflective of sustained growth in the region and the content discovery space. Since its launch in Asia Pacific during 2012, Outbrain has worked with leading brands Qantas, Singapore Tourism Board, Microsoft, Kmart, Intel and many others. Hyndman and Kundeus will work with established teams across Australia, New Zealand, Southeast Asia and India, to drive the growth of strategic partnerships and assist Outbrain’s premium brand partners to fully leverage its platform and drive ROI through content marketing. Their combined backgrounds in the Online Video and Television (TV) space will further support Outbrain’s efforts to help brands with video discovery.

Announcing the appointments, Ayal Steiner, Managing Director at Outbrain APAC, commented, “Outbrain intends to deepen its relationships with key brands and agencies in the region and help them to unlock opportunities in content discovery and execute APAC-wide content strategies.”

“These are just two of several newly created roles with an APAC-wide remit, and we are delighted to welcome Fionn and Daniel to the Outbrain team as they help us to deliver more value to our brand customers,” he added.

Hyndman brings to Outbrain over 20 years of experience in digital media, transformation and strategy, and in helping clients navigate and address the evolving opportunities across APAC. His most recent role was Partner at Asia Pacific Growth Management and investment arm. Prior to that, he spent many years in the digital advertising space, having launched and grown Asia’s largest digital performance business, dgmAsia. He currently sits on the board of Asia’s largest digital service provider APD (ASX:DIG). He will be based out of Outbrain’s Singapore office.

Stepping into the role in October, Hyndman said, “Outbrain is a pioneer and continues to be a leader in the content discovery space. I am delighted to join the organisation at this exciting time and look forward to growing the company’s regional footprint and really unlocking the power of its network and data as it continues to expand. With the digital world continuously evolving, the need to bring relevant content to audience is critical and I believe that with its sophisticated technology and data insights, Outbrain is best positioned to achieve this.”

Kundeus is an experienced digital and TV sales executive and brings to Outbrain over 12 years of knowledge from across the media and advertising space, having previously worked at Network Ten, Seven Affiliate Sales and Nine Network Australia. His role will focus on leading the company's efforts in bringing strategic content marketing to more brands across APAC. He will be based out of Outbrain’s Sydney office.

Kundeus said, “Outbrain has built an impressive global network of premium brands and publishers and as content marketing continues to gain significant momentum, some of its recent and most impressive growth has come from this part of the world. I am therefore extremely excited to join the Outbrain team.”

Tags Outbrain

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video