ViziSense, an online audience measurement and analytics platform, on August 19, 2009, launched its second monthly web rankings this year of the top five categories for the month of July. These sites have been ranked across 18 popular categories, including Auto, Email, Social Networking, Job Search, etc., and are for sites with the highest unique users within that category.
As per the latest rankings, Orkut remains the most popular social networking site in India. For the month of July 2009, Orkut is said to have received 14.40 million unique users, followed by Facebook with 7.47 million, Bharatstudent.com with 2.87 million, ibibo.com with 2.06 million, and LinkedIn.com with 1.53 million unique users.
In the category of photo & video sharing, ViziSense data shows that YouTube had seen 10.00 million unique users, followed by Facebook (overall) with 7.47 million unique users, Metacafe.com with 2.62 million, Flickr.com with 1.63 million, and Photobucket.com with 1.51 million unique users.
The email category showed Yahoo! Mail leading with 17.70 million unique users, followed by Gmail with 16.60 million unique users, Rediff Mail with 6.16 million unique users, MSN Mail with 3.94 million unique users and In.com Mail with 0.93 million unique users.
The search category is again no surprise with Google Search significantly ahead of the rest with 32.20 million unique users, followed by Yahoo Search, which is a distant second with 8.11 million unique users, while Bing.com received 4.27 million unique users. Mywebsearch.com received 4.05 million unique users, and Ask.com had 2.65 million unique users.
Among the web portals, it was Yahoo.com all the way with 24.50 million unique users. Next in line is Rediff.com with 9.86 million unique users, while MSN.com is third most popular with 7.47 million unique users, In.com with 4.46 million unique users and Indiatimes.com with 4.27 million unique users.
In the job search category, ViziSense data shows Naukri.com leading with 4.20 million unique users, followed by Monsterindia.com with 3.05 million unique users, Timesjobs.com with 2.23 million, Shine.com with 1.27 million and Freshersworld.com with 0.58 million unique users.
In conversation with exchange4media.com, Amit Bhartiya, Business Head, ViziSense, said, “We have seen this data being consumed very seriously, especially by digital media planners. We have also received a lot of positive response from industry players. We are planning to not only increase the number of rankings, but also the number of categories very soon. The idea is to give the most comprehensive set of data to help the industry at least in terms of growing the ad dollars.”
Bhartiya further explained, “In the absence of an audience measurement standard, it is difficult to understand where one needs to put the ad dollars and, therefore, ViziSense becomes a great tool in helping you plan and obviously allows you to get a good sense of what is growing in the industry. For example, last month, in the top five social networking sites there was no LinkedIn, but in July, LinkedIn has moved to No. 5, therefore, it becomes a serious site to look at by corporate and advertisers.”
ViziSense claims to be a transparent third party medium that tells publishers what their site rankings are and how they can compare with it other sites within that category. “Today, in the absence of ViziSense, there is no way for anybody to know what they rank in a particular category and, therefore, a publisher in the top five ranks will find ways to improve their rankings and those that do not feature in the top five it becomes something that he can aspire for,” Bhartiya added.
The data from ViziSense looks at the total number of unique users across various domains and these unique users are used as a means to categorise the rankings for a particular site.