OnMobile, a telecom VAS provider, is tying up with various multiplexes to sell movie tickets through mobile phones. It has already launched the service in cities like Mumbai, Kolkata, Pune and Surat tying up with Fame Cinema.
“We will soon launch the service in other cities and are in talks with PVR, DT Cinema, etc,” said Balachandran Unni, Head-Mobile Commerce, OnMobile.
To book a movie ticket, you have to dial a given number from any GSM phone. Then you would be guided by an interactive voice-based system that helps you to choose the movie, the show timing and the number of tickets required. An easy three-step process helps you to even make the payment through credit card and receive an SMS confirming the booking. You don’t have to spell out your credit card details rather you have to punch in the details. You can collect the tickets from the counter by showing the confirmation SMS and the credit card used for booking the ticket.
“Soon, bar-code based ticketing solution would be in place, wherein you get the tickets as a bar-code (via SMS) on your mobile screen. You just need to visit the kiosk, scan your bar-code, swipe your credit card and collect your ticket,” Unni informed.
OnMobile is also in the process of launching airline ticketing via mobile phone within four to six weeks’ time. “We have already launched railway ticketing. All these initiatives are part of our larger game plan of boosting mobile marketing. We have big plans to reinvent the way commerce is done in our country,” Unni further said.